What comes to mind when you think of Switzerland and the Swiss style of life? At VALERA we think of breathtaking nature, timeless beauty, subtle elegance and natural charm. Indulge yourself and discover the distinctive Swiss lifestyle by VALERA!

As a traditional Swiss company, VALERA teaches the values of "Swissness", tradition, quality and exclusivity with its new Beauty Image, 100% Swiss and typically Alpine. We shot our image photographs against the backdrop of the world famous Swiss Alpine destinations such as St. Moritz, Gstaad and Zermatt. Inspired by the eternal beauty of the Swiss Alps, VALERA conveys a self-image that does not chase fleeting fads, but instead marries elegance with tradition, trend with quality, design with technology. These are the Swiss values that distinguish VALERA products from the rest and perfectly reflect the Swiss hair specialist's history since 1955.